PropStream Academy
As the first and only Instructional Designer and eLearning Developer with PropStream, I've had the unique ability to found the PropStream Academy by designing and developing self-paced eLearning courses for individuals interested in the real estate industry.
The Academy's free courses are created with Articulate Rise and include instructional videos from Vyond, interactive software tutorials with Storyline, knowledge checks, infographics, and more.
Launched in June of 2021 with the flagship course, Introduction to Wholesaling, the PropStream Academy has had over 15,000 course enrollments. To date, the Academy has 9 courses focused on educating individuals interested in real estate on a variety of topics, including wholesaling, finding off-market leads, running real estate comps, and incorporating PropStream as a real estate agent.
Other notable aspects of my role include LMS Administration, content research with industry SME's, course design and development, and data analysis.
Within two months, I expanded my team to include an animation and voice-over professional. I work closely with the Marketing Director regarding email marketing, PPC ads, and SEO for each course.
The PropStream Academy is free! Click here to create an account and view the courses.
PropStream Academy Courses
All PropStream Academy courses are created in Articulate Rise with embedded interactions from Storyline, Vyond, and Canva.
Introduction to Wholesaling is for individuals looking to learn more about wholesaling and the PropStream platform.
Agents searching for off-market leads can enroll in this course to learn how to engage property owners.
Our most well-received course, Finding Motivated Sellers helps investors identify the hottest off-market leads.
Launched in December, this course is an overview of direct marketing strategies, including cold calling.
PropStream's Live Webinars are hosted through the Academy and have increased our engagement metrics.
The Art and Science of Sales Comps teaches learners how to run their own comprehensive sales comps.
A Halloween release, this fun, short course focuses on creepy use cases for finding haunted properties.
Lastly, this course was created to provide our users with the knowledge to utilize the full features of our mobile app.
My Role
Lead Instructional Designer and eLearning Developer
Challenge
Increase customer subscription length and attract new customers with free education on the real estate industry and provide an avenue for customers to learn about our platform.
Solution
The PropStream Academy - a free educational platform for the real estate industry.
Result
Over 15,000 enrollments, increased customer subscription length, and an influx of new customers who signed up to PropStream through the Academy.